Prachi Mahurkar, Founder & Sustainable Fashion Designer
Prachi Mahurkar is a visionary fashion designer dedicated to merging the timeless beauty of heritage textiles with contemporary fashion. Raised in India and now based in the United States, Prachi's journey into fashion was inspired by her passion for textiles and clothing, cultivated during her teenage years. Holding a master's degree in textiles and clothing, along with a certificate in fashion design, she brings a wealth of knowledge and creativity to her work.
Prachi's designs are deeply rooted in her Indian heritage, seamlessly blending Eastern and Western styles to create unique, elegant garments. Her mission is to celebrate and preserve age-old techniques by partnering directly with master artisans, ensuring sustainable practices and exclusive, high-quality materials.
Her commitment to sustainability is not just a professional ethos but a way of life. Each piece in her collection is crafted with the utmost care, allowing the wearer to make a fashion statement while remaining eco-conscious. Prachi's work supports craftsmen by highlighting their artistry and sharing profits to encourage the younger generation to continue these invaluable crafts.
In May 2024, Prachi made a remarkable debut at Boston's Museum of Science, showcasing her specialty in sustainable design to great acclaim. This milestone event marked the beginning of an exciting journey for her brand, which aims to redefine fashion with a focus on sustainability, heritage, and innovation.
Through her designs, Prachi Mahurkar invites you to embrace a new era of fashion where tradition meets modernity, and sustainability is at the heart of every creation. Join her in celebrating the beauty of heritage textiles and making a positive impact on the world, one garment at a time.